Finding a good performance marketing agency in Delhi NCR is not hard. Finding one that actually delivers results and is honest about what is and is not working is harder. This guide covers the top 10 agencies, how to compare them, and what to ask before signing anything.
Performance marketing is paid advertising where you track every rupee to a real business result. You are not paying for brand awareness or impressions. You are paying for leads, sales, app installs, or calls.
The platforms most commonly used are Google Ads, Meta Ads (Facebook and Instagram), YouTube, and LinkedIn. A good agency uses these to hit a target such as a cost per lead, a return on ad spend, or a cost per sale.
Common goals businesses in Delhi NCR use performance marketing for:
We did not ask agencies to nominate themselves. We looked at five things that actually predict whether a campaign will perform:
1. Transparency in reporting
Do they share actual data or just highlight the numbers that look good?
2. Industry experience
Have they run campaigns in your category before, or are they generalists figuring it out on your budget?
3. Creative quality
Can they make and test ad creatives, or do they only manage bids and targeting?
4. Tracking setup
Do they set up proper conversion tracking before spending a rupee, or do they optimise for clicks and impressions?
5. Optimization frequency
Do they review campaigns weekly and make changes, or is monthly the best you get?
eCom Conversion is a Delhi NCR-based performance marketing agency that works with e-commerce brands, D2C businesses, and lead-driven companies. The focus is straightforward: reduce your cost per lead or cost per sale, and scale what is working.
Unlike most agencies that treat creative and media as separate teams, eCom Conversion runs both together. This means ads and landing pages are built to work as one system, not in isolation. Campaigns are reviewed and adjusted every week, not once a month.
All clients own their own ad accounts. You get access to real data, not a curated report. If something is not working, you will know before the agency switches it.
Best for: E-commerce brands, D2C businesses, and companies that want transparent performance marketing with full data ownership
iProspect is Dentsu's performance marketing unit. They have strong media buying infrastructure and access to data tools that smaller agencies cannot match. The trade-off is that they work best with larger budgets and enterprise clients. If you are spending under Rs 10 lakh a month on ads, you may not get senior attention here.
Best for: Large brands spending Rs 50 lakh or more per month on ads
Performics has been a pure performance marketing agency for over 20 years and operates under Publicis in India. Their strength is in search and shopping campaigns backed by solid data and attribution work. A dependable option for e-commerce and financial services brands that need rigorous measurement.
Best for: Large e-commerce and financial services businesses focused on data-led acquisition
ROI Hunt is a Delhi NCR agency that works mostly with D2C and e-commerce brands. They handle Google Ads, Meta Ads, and marketplace advertising. A practical choice for growth-stage brands that want a hands-on agency without the overhead of a large network agency.
Best for: D2C brands and online stores scaling paid acquisition on mid-size budgets
Webchutney is one of India's most well-known digital agencies, now part of Dentsu Creative. Their performance work is strongest when the campaign needs strong creative alongside targeting. If you are looking for pure lower-funnel lead generation at a low CPL, there are more cost-effective options. If creative quality and brand tone matter alongside conversions, Webchutney is worth considering.
Best for: Established consumer brands that want creative quality alongside performance campaigns
Interactive Avenues is IPG Mediabrands' digital agency in India. They offer paid search, social advertising, and performance media as part of a broader digital media service. A solid choice for mid to large businesses that want integrated digital media managed under one agency relationship.
Interactive Avenues is IPG Mediabrands' digital agency in India. They offer paid search, social advertising, and performance media as part of a broader digital media service. A solid choice for mid to large businesses that want integrated digital media managed under one agency relationship.
Best for: Mid to large businesses wanting search and paid social managed together
: Mid to large businesses wanting search and paid social managed together
Social Panga is primarily a social-first agency. Their performance capabilities are real but work best when tied to social media campaigns and influencer work. Not the strongest choice for pure lead generation, but a good option if your performance goals are built around social engagement and community.
Best for: Consumer brands mixing influencer campaigns with paid social performance
Schbang is a full-service agency covering creative, technology, and performance marketing together. If you need one agency to handle your website, ads, and creative all at once, they are worth looking at. Performance campaigns benefit from better landing pages when creative and tech are in the same team.
Best for: Brands that want creative, tech, and performance under one agency
Mirum India is a WPP agency focused on digital experience and customer journey work. Their performance marketing is strongest when part of a larger digital transformation project. A good partner if you are rethinking your full acquisition funnel, not just your ads.
Best for: Enterprises combining digital transformation with performance campaigns
RepIndia blends digital marketing with online reputation management and PR. Their performance marketing works best for businesses in categories where reputation and customer acquisition go hand in hand, such as healthcare, education, and hospitality.
Best for: Businesses in reputation-sensitive categories that need PR and performance together
Most agencies will sound good on a sales call. Use this 5-step process to separate the real ones from the rest.
1. Get clear on your goal
Do you want leads? Sales? A specific cost per result? Vague goals lead to vague campaigns.
2. Match agency size to your budget
A network agency charges 5x more than an independent one. Match the agency scale to your actual ad spend.
3. Ask for category case studies
Generic claims about increasing leads by 200% mean nothing. Ask for results from a business similar to yours.
4. Check account ownership
Your ad accounts must be in your name from day one. If an agency says no to this, walk away.
5. Start with a pilot
Run a 2 to 3 month paid trial on one campaign before signing a 12-month contract.
These questions will tell you more about an agency than any sales deck.
1. What CPL or ROAS have you delivered for businesses in my category in the last 6 months?
2. Will I own my Google and Meta ad accounts from day one?
3. How often do you review and make changes to campaigns? Weekly or monthly?
4. Who will actually manage my account, and how experienced are they?
5. Do you have in-house creative, or do I need to supply all ad assets?
6. Is landing page work included, or is that a separate fee?
7. How do you set up conversion tracking, and how do you handle iOS attribution issues?
8. If we part ways, what happens to my campaign history and data?
9. Can I speak to two current clients in a similar industry?
10. What do you do when a campaign is not hitting targets, and how fast?
A credible agency follows a clear process. If they cannot explain each of these steps, be careful.
1. Discovery and audit: Understanding your business, audience, funnel, and any previous campaign data before spending anything.
2. Strategy and platform selection: Deciding which platforms fit your goal and budget. Not every business needs to be on every platform.
3. Tracking setup: Setting up conversion tracking, event tagging, and CRM integration before a single ad goes live. This step is non-negotiable.
4. Campaign build: Account structure, audiences, ad copy, creatives, bidding, and landing page review.
5. Learning phase: First 2 to 4 weeks. Google and Meta algorithms need data to optimise. CPLs are often higher in this period. Do not judge too early.
6. Weekly optimisation: Reviewing what ads are working, which audiences are efficient, where to cut spend, and what to test next.
7. Reporting: Clear reporting on actual business results, not just impressions and clicks. You should understand exactly where your money went and what it produced.
8. Scaling: Once you know what works, increasing budgets and expanding audiences and creatives in a controlled way.
eCom Conversion offers a free 30-minute review of your Google or Meta campaigns. We will tell you what is working, what is not, and what we would do differently. No obligation.
Most agencies charge between Rs 25,000 and Rs 2,00,000 per month as a management fee. This is separate from your ad spend, which you pay directly to Google or Meta. Mid-size agencies usually charge 10 to 15% of ad spend. Your ad budget depends on your category, target CPL, and how quickly you want to scale.
You can get leads from day one but stable, optimised results usually take 4 to 8 weeks. Google and Meta need 30 to 50 conversion events per month to exit their learning phase. Give any agency at least 3 months before deciding if it is working. Do not pause campaigns in the first few weeks as it resets the algorithm.
Digital marketing covers everything including SEO, content, email, and social media. Performance marketing is specifically the paid advertising part where you pay for measurable actions like clicks, leads, or purchases. All performance marketing is digital marketing, but not all digital marketing is performance marketing.
Real estate, education, healthcare, e-commerce, B2B services, and local businesses like clinics and coaching centres consistently see strong results. These businesses have a clear action they want customers to take, which makes it easy to track and optimise. Businesses with very low margins or no clear online conversion path tend to see weaker results.
eCom Conversion is rated 4.9 out of 5 on average, based on numerous reviews across social platforms.
We help ecommerce brands grow. Not with guesswork, but with strategies that are tested, refined, and built around your numbers. From Shopify development to paid ads and SEO, we work like an extension of your team, not just another agency you hired.
© Copyright 2026. All Rights Reserved by eCom Conversion.
