The brand is a luxury apparel women’s brand that inspire the ethnic, glamour and cultural sense in modern women of India. We targeted both domestic and international markets (US, Canada, Australia, Canada etc.) and registered more than 300% growth in 18 months.

Pain Points:

• Scaling up the revenue while keeping the check on drop inefficiency.
• Not able to scale up the international markets.
• Unable to use the analytics data to scale up the categories/products.
• Severe fluctuations on daily sales
• Low AOV

Solutions

• Created the catalog sets of High AOV product sets to improve AOV.
• Used multiple countries and single country campaigns to push the international market’s revenues.
• Used Analytics extensively to optimize the campaigns like device, traffic sources, and multi-channel funnels.
• Using Google and Facebook together to address the instability of daily sales.
• Used Manual Bidding to keep a check on the efficiency of campaigns.

Process:

• Created the pool of highly relevant TOF audiences through Traffic ads.
• Created the ad content for multiple brand-customer personas to improve the efficiency of the funnels.
• Setup the full funnels country-wise to scale the demographics.
• Used the Fb annual bid to scale up efficiently.
• Used behavioral tools like a hot jar to improve the UI/UX experience.
• Complemented the user journey through multichannel paid marketing funnels.
• Used advanced analytics concepts like assisted conversions, multi-channel funnels, and enhanced e-commerce report to drive data-driven scaling.