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Have you ever wondered why Google is continually improving the service it provides? The answer is simple — to earn more money. The best way to do this is to offer more targeted ad options that the search engines can use to find more people online and then sell them products and services.
As Google AdWords evolves into a “ holistic” platform for advertisers to find more business, it might seem like it’s impossible to keep up when it comes to changing from one method of advertising to another. But, thanks to technology and automation advances, many businesses can now easily adjust their tactics for success in several different stages of their campaign lifecycle.
In November 2021 Google rolled out a new goal-based campaign type called Performance Max. PMC is the newest type of automated Google Ads campaign that uses Artificial Intelligence to display responsive ads across all Google’s properties like Search, Display, YouTube, Gmail, Discovery, and Shopping Performance Max Campaigns combine Google’s automation technologies across bidding, budget optimization, audiences, creatives, attribution, and more thus to help target more relevant keywords, assess and measure better, and even automate conversions for profitable customers.
Being an AI-driven Ad type, PMax provides advertisers with less control over optimization. But there are always a few things that you can focus on to optimize. So, In this post, we look at some tips for improving your performance on the campaign level when you are running a Performance Max campaign.
Your marketing goals are at the centre of your strategy . You have to carefully understand your campaign objectives as Performance max campaigns are only available for Sales, Leads, Website Traffic, Local Store Visit & Promotion or No goals
You should also have to define specific conversion goals for your campaign, e.g. calls, form submissions, or purchases.If you notice any irrelevant goals, use the 3-dot icon to “Edit” or “Remove” the goal. Incase If your goal does not fit into these categories, don’t try to rethink your goal, Consider another type of campaign.
Based on your specified performance goal, Performance Max will help set the right bids for every auction and optimize the campaign. The bid strategy and budget for a Performance Max campaign should be in line with your overall business objectives.
Here are the main options available for bidding in performance max :
You can also include a cost per action (CPA) or return on ad spend (ROAS) in your bidding strategy as if this helps you better measure your marketing results. To calculate your CPA or Target ROAS, You can use the average CPA or ROAS of the last 30 days in other campaigns as a starting point. We recommend you to go with this option if you are running P-MAX for more than 30 days.
You will then need to select these settings:
Location and Language
We are a data-driven performance marketing agency in Noida, India. Our optimized e-commerce campaigns generate high revenue for our clients, we help our clients to reach their business goals.
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