Google Ads Case Study

See how eCom Conversion helped brands scale revenue with targeted Google Ads campaigns and data-driven strategies.

Recent project

Ethnic Wear Brand for Women (May 2023 – April 2025)

About This Project

A fast-growing ethnic wear brand catering to modern Indian women across age groups, focused on delivering a blend of tradition and contemporary design. The brand operates primarily via its online D2C store and leverages performance marketing as its main acquisition strategy.

Conversions

0 X

ROAS

₹ 0

CPC

₹ 0

Conversion Value

Client

Ethnic Wear Brand

Location

India

Service Type

Google Ads

Goal

Revenue

Objective

To scale revenue profitably year-over-year while improving efficiency in Google Ads campaigns through structured scaling, creative testing, and audience targeting.

Key Strategic Interventions

Shift to Full-Funnel Strategy

May–June 2024: Introduced TOF campaigns using Demand Gen and YouTube.
MOF/BOF focus: Used remarketing lists and custom intent audiences to drive bottom-funnel conversions.

Smart Bidding and Audience Signals

Shifted from manual bidding to Maximize Conversion Value with ROAS targets.
Implemented value-based bidding for high AOV product categories.

Google Ads Case Study - Performance Marketing Agency - eCom Conversion

Creative Optimization

A/B tested over 50+ creatives with ethnic models, occasion-based themes (wedding, festive, daily wear).
Utilized lifestyle vs product-only creatives to improve CTR and CVR.

Product Feed & PMax Overhaul

Segmented product groups by margin and occasion (e.g., kurtas, sarees, festive sets).
Improved merchant centre diagnostics, leading to better feed quality and visibility.

Geo and Device Level Scaling

Focused on Tier 1 & 2 cities based on past conversion density.
Increased mobile targeting with mobile-optimized creatives and landing pages.

Performance Overview

Metric	May 2023 – Apr 2024	May 2024 – Apr 2025	Growth
Ad Spend (₹)	4546762.62	6458525.89	0.4202
Conversions	7804	17931.61	1.297
Conversion Value (₹)	1,53,77,600.11	3,89,45,130.50	1.532
Cost/Conversion (₹)	582.57	360.17	-0.382
ROAS	3.38x	6.03x	0.783

Results & Highlights

✅ 153% increase in conversion value with just 42% higher spend
✅ Cost per conversion reduced by 38%, boosting profitability
✅ ROAS jumped from 3.38x to 6.03x
✅ Orders more than doubled year-on-year
✅ Brand now generates consistent 7-figure monthly revenue

Conclusion

The YOY growth of this ethnic wear brand showcases how smart campaign structuring, audience signals, and creative excellence can scale a fashion D2C business sustainably. Instead of simply increasing budgets, the focus on efficiency, segmentation, and funnel-based strategy brought scalable and profitable results.

eCom Conversion has been the driving force behind our online success. Their expertise as a performance marketing agency helped us scale our campaigns effectively, leading to a 4x increase in ROI. We highly recommend them to any business looking for real, measurable results.

Anjali Sinha

CEO

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