d2C ethnic wear brand case study

We followed a full-funnel Meta and Google ads strategy along with CRO recommendations for the website:

Top of Funnel (TOF)

• Ran engaging video and image ads showing festive wear, weddings, and seasonal launches
• Targeted regions with high Indian populations 
• Focused on emotional and cultural connection: “Feel like home, dress like home”

Middle of Funnel (MOF)

• Retargeted website visitors and social engagers using dynamic product ads
• Showed UGC-style videos, customer reviews, and “How it looks on real people”
• Highlighted features like shipping within the US, easy returns, and trust badges

Bottom of Funnel (BOF)

• Leveraged offer hooks like first-purchase discounts, festival deals, and limited-time sales
• Used urgency-based copy with retargeting to re-engage cart abandoners
• Created lookalike audiences from early purchasers to scale conversions.

Results Achieved (in USD)

From $0 to $159K in revenue — built entirely from scratch.

Key Wins

• Achieved 3.57x ROAS with a strong creative and funnel-based strategy
• Generated 851 orders with consistent month-on-month growth
• Built a steady visitor base of over 223K users
• Increased engagement and conversion trust through strategic UGC and offer timing

Conclusion

This is a perfect example of how a niche brand, when paired with the right strategy and execution, can scale profitably even in a competitive international market. We laid the foundation for future growth and established them as a go-to name for Indian ethnic wear in the US.